Sonder is defined as the profound realization that everyone including strangers passed in the street, has a life as complex as your own. I decided to name this brand Sonder Phaze because at a phase in everyone's life, they will reach the realization that no matter how hard life may be or how hurt a person is there is always a person with less than them. This brand will serve as a symbol of unity as it will cater to people of different backgrounds and gender. That is why some shirts contain words of encouragement to remind you to have the strength to carry on for those who aren't afforded the opportunities that you may be blessed with.